1. Overview
  2. Startup
    1. Identify demographics
      1. Keywords
    2. Establish visibility targets
      1. Web directories
      2. Portals
      3. Synergistic websites
    3. Define visibility metrics
      1. Page/keyword match
      2. Competitive positioning
      3. Comprehensive reporting
      4. Calls to action
    4. Current website enhancements
    5. Develop new pages
      1. Neglected keywords
      2. Bridge pages
    6. Fee-based visibility
    7. Submit URLs
    8. Verify position
      1. Resubmit/redesign
    9. Contact management
    10. Summary Visibility Plan
  3. Monthly Maintenance
    1. Visibility metrics reporting
      1. Positioning
      2. Visitation
    2. Online marketing
    3. Contact management reporting
    4. Emerging visibility targets
    5. Fee-based recommendations
    6. Threat/Opportunity Summary
  4. Closing
  5. Contact

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