An art community exists around the painting of plaster forms of all kinds, and MegaChess provides the only complete line of plaster chess pieces. This art community purchases blank plaster pieces through art retailers and online destinations where MegaChess has yet to participate. Another group of artists sell finished plaster products for decoration, and this would form another fascet of this market. We have a need for a marketeer to present MegaChess to this plaster art community and the distribution channel they buy through.

The ideal applicant would come with an understanding of the plaster art business.

Our marketing process will begin by defining the market segment, what membership groups they belong to, the magazines they read, the trade shows they attend, the major companies and organizations that shape them, the websites they frequent, etc.

Next, this applicant would sharpen the value statement to this market segment, and devise a marketing plan to convey the value statement. This can include mass mailing, telemarketing, magazine ads, trade show participation, trade journal articles, resale relationship building, PR submittals -- whatever is most appropriate for the decision makers.

This applicant may execute elements of the marketing plan or they may be tasked out to specialists. Key is that this applicant has a passion for chess, the chosen market segment, and becoming the expert at connecting the two.

We see this as several person days of work of initial analysis & reporting, planning, and market development. Once a market relationship has been established, maintenance would require about an hour or two per day.

Please ask questions or apply after reading our career overview and its supporting pages.