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The
A Word for
Trophy & Award Makers page on the MegaChess website presents
some of the benefits to a retailer making trophies and awards to use MegaChess
pieces as part of the trophy or award. We have a need for a marketeer to
present MegaChess to those retailers and the distribution channel they buy
through.
The ideal applicant would come with an understanding
of the trophy and award business.
Our marketing process will begin by using our
membership in the nation's leading trade organization for trophy and award
makers to better define the market segment, the magazines they read, the trade
shows they attend, the major companies and organizations that shape them, the
websites they frequent, etc.
Next, this applicant would sharpen the value statement
to this market segment, and devise a marketing plan to convey the value
statement. This can include mass mailing, telemarketing, magazine ads, trade
show participation, trade journal articles, resale relationship building, PR
submittals -- whatever is most appropriate for the decision makers.
This applicant may execute elements of the marketing
plan or they may be tasked out to specialists. Key is that this applicant has a
passion for chess, the chosen market segment, and becoming the expert at
connecting the two.
We see this as several person days of work of initial
analysis & reporting, planning, and market development. Once a market
relationship has been established, maintenance would require about an hour or
two per day.
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Please
ask questions or apply after reading our career
overview and its supporting pages. |
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