The A Word for Party/Event Planners page on the MegaChess website presents some of the benefits of a large chess set for the people and organizations who plan parties and events like corporate meetings, product rollouts, sales conferences, etc. We have a need for a marketeer to present MegaChess to those managers.

Note that the above page also addresses the folks who rent party equipment to such events. This opening does not cover marketing to them since they are largely a reactive market -- they respond to what event planners request, they don't make the market.

The ideal applicant would come with an understanding of the business of party and event planning as a business (not just how to throw a party).

Our marketing process will begin by defining the market segment, what membership groups they belong to, the magazines they read, the trade shows they attend, the major companies and organizations that shape them, the websites they frequent, etc. We have some of that information already.

Next, this applicant would sharpen the value statement to this market segment, and devise a marketing plan to convey the value statement. This can include mass mailing, telemarketing, magazine ads, trade show participation, trade journal articles, resale relationship building, PR submittals -- whatever is most appropriate for the decision makers.

This applicant may execute elements of the marketing plan or they may be tasked out to specialists. Key is that this applicant has a passion for chess, the chosen market segment, and becoming the expert at connecting the two.

We see this as several person days of work of initial analysis & reporting, planning, and market development. Once a market relationship has been established, maintenance would require about an hour or two per day.

Please ask questions or apply after reading our career overview and its supporting pages.