The A Word for Hotel & Resort Managers page on the MegaChess website presents some of the benefits of a large chess set for hotels and resorts. For marketing purposes, the two should be considered separately. This opening deals with the former, the roadside motel like Motel 6 or Best Western where guests are travelers who select a one-night roadside lodging largely by first impression only. We have a need for a marketeer to present that to those managers.

The ideal applicant would come with an understanding of the business of roadside hotels & motels, particularly how MegaChess products can motivate the first-impression selection of a motel. Think of a van full of kids responding to the curb appeal of a giant chess set.

Our marketing process will begin by defining the market segment, what membership groups they belong to, the magazines they read, the trade shows they attend, the major companies, franchises and organizations that shape them, the websites they frequent, etc.

Next, this applicant would sharpen the value statement to this market segment, and devise a marketing plan to convey the value statement. This can include mass mailing, telemarketing, magazine ads, trade show participation, trade journal articles, resale relationship building, PR submittals -- whatever is most appropriate for the decision makers.

This applicant may execute elements of the marketing plan or they may be tasked out to specialists. Key is that this applicant has a passion for chess, the chosen market segment, and becoming the expert at connecting the two.

We see this as several person days of work of initial analysis & reporting, planning, and market development. Once a market relationship has been established, maintenance would require about an hour or two per day.

Please ask questions or apply after reading our career overview and its supporting pages.