The A Word for Schools page on the MegaChess website presents some of the benefits of a large chess set for schools, along with some initiatives we have to support chess in schools. We have a need for a marketeer to present that to the decision makers withing public and private K-12 schools.

The ideal applicant would come with an understanding of how school systems operate, and how purchasing decisions are made. A part-time teacher or a parent with extensive PTA involvement would be ideal.

Our marketing process will begin by defining the market segment, what membership groups they belong to, the magazines they read, the trade shows they attend, the major companies and organizations that shape them, the websites they frequent, etc.

Next, this applicant would sharpen the value statement to the market segment, and devise a marketing plan to convey the value statement. This can include mass mailing, telemarketing, magazine ads, trade show participation, trade journal articles, resale relationship building, PR submittals -- whatever is most appropriate for the school decision makers.

This applicant may execute elements of the marketing plan or they may be tasked out to specialists. Key is that this applicant has a passion for chess, the chosen market segment, and becoming the expert at connecting the two.

We see this as several person days of work of initial analysis & reporting, planning, and market development. Once a market relationship has been established, maintenance would require about an hour or two per day.

Please ask questions or apply after reading our career overview and its supporting pages.